At KENIC, we continuously monitor developments shaping Kenya’s digital and entrepreneurial landscape. As part of this, we are happy to share research and insights that contribute to a better understanding of how businesses operate online in Kenya.
This study, conducted by HOSTAFRICA in collaboration with academic partners, offers valuable insights into Kenyan small and medium-sized businesses — including how they use digital services, who they serve, and how online infrastructure supports their growth. We believe these findings provide useful context for stakeholders across the digital ecosystem as Kenya’s online economy continues to mature.