Search engine optimization (SEO) is the process of enhancing the volume of visitors to one’s website from search engines like Google. The main goal of SEO is to raise your website’s ranking in the search engine results page, hence gaining more website traffic and reaching more of your target audience.

Here are some more reasons search engine optimization is important in your business;

Builds Trust With Your Customers

Appearing at the top of a Google search or on the first page boosts legitimacy with one’s customers or potential customers by giving more information on the products or services offered, physical address and contacts.

The more customers engage with your business’ website the web traffic increases resulting in a higher ranking on the search engine results page.

More People Engage With Your Website

Effective use of SEO tools and strategies attracts more clicks and boosts web traffic. Potential customers will be able to view first the products or services your business is offering and how to purchase them. The more the clicks, the higher the conversion rate possibilities.

Boosts Conversion Rate

The higher the web traffic on the business’ website the higher the conversion rate of potential customers whose wants or needs match up with what your business is offering.

Using effective keywords will ensure your web page appears at the top of the search engine results page resulting in more engagements with your brand.

Provides a competitive advantage

The better your SEO strategy the higher your ranking on search engines results page and the more customers you attract. One’s ability to outrank their competition and get higher web traffic gives one a competitive advantage in their respective industries by getting more customers

 Larger Internet Presence

Proper SEO ensures a higher indexing and ranking on the internet hence a higher visibility or online presence. The greater your presence, the higher the web traffic you get and the more people find you.

With people seeing your website first you are likely to attract more customers or clientele getting more potential sales.


Through effective utilisation of SEO one can grow their business by reaching more customers. DotKE is a Country Code Top-Level Domain(ccTLD) this kind off a domain gives a higher SEO value for country based search results. Visit to get more information on how you can register for a .ke domain.




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