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IMPLEMENTING A STRONG BRAND PROTECTION STRATEGY

IMPLEMENTING A STRONG BRAND PROTECTION STRATEGY

There are several ways in which your brand and brand identity may be ruined. In this article, we are going to see various strategies you can implement to protect your brand.

Educate your customers
Customers should be educated on your products and services. Customers should be aware of official channels of communication to reduce the risks of fraud. It is important to sensitize customers on how they can identify counterfeit products and how they can go about it.

Register your intellectual property
It is always important to register trademarks, copyrights and patents for great ideas of products and services. If anyone attempts to use your registered intellectual Property rights without your consent, you are able to take them to court and potentially receive damages for the infringement of your rights.

Brand values
Consumers usually care about the values that certain brands represent. Values associated with your brand have become increasingly important for customer’s purchasing decisions. A company with good, strong values garners attention in the market place and increases your sales and awareness.

Conduct customer satisfaction surveys
It is important to regularly engage your customers to get feedback on areas for improvement. Customer insights can help increase service you offer and help you get ahead of the competition. By understanding the customer pain points, you are able to design strategies that will tackle customer concerns and improve the reputation of the business.

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