DIGITAL TRANSFORMATION
One of the perks of having a .KE domain names is that the investment required to get one is actually quite inexpensive. Over the last few years, KeNIC has been adjusting their rates downwards so that they are much more affordable for the domain name registrant, even by global standards.
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Once upon a time, you could build a website, go live and people would find it without you doing any kind of search engine optimization or ‘SEO’. SEO is the process of improving the volume and quality of traffic to a website from search engines via “organic” search results for targeted/relevant keywords and key phrases.