.com has been the world’s most recognizable digital address in the history of the Internet. But in recent years, and especially going into 2026, the status quo is changing. Local domains (ccTLDs) are becoming more affordable, and importantly, more efficient…
At KENIC, we continuously monitor developments shaping Kenya’s digital and entrepreneurial landscape. As part of this, we are happy to share research and insights that contribute to a better understanding of how businesses operate online in Kenya. This study, conducted…
In Kenya's rapidly growing digital economy, .KE domain websites have become essential platforms for e-commerce, online services, and business operations. From local marketplaces like those selling farm produce in rural areas to urban fintech startups, .KE sites handle millions of…
Potential employer/clients: What you’re saying sounds great, but do you have any work samples you could show us? You: …ummm (panic sets in)… can I just send you some links and files? Potential employer/clients: ….sure? This is a common scenario with creative types…
A brand identity represents who you are, builds trust with your customers, and distinguishes you from competitors. For this reason, it is one of your most valuable business assets. On the internet, your domain name is the foundation of this…
Sarah had built something special. Her website www.herbrandname.ke was her digital home – a space where she shared her thoughts, connected with clients, and showcased her work. Life was busy, but her website was always there, working quietly in the…
In today’s digital age, social media has become an essential tool for businesses to build their brand and engage with customers. But while platforms like Instagram, Facebook, and Twitter provide a fantastic space to showcase your products or services, they…
Before beginning the process of transferring your other domain to a .KE registrar, there are essential steps to prepare for a smooth transition. Follow this guide to ensure your transfer goes as seamlessly as possible: a) Verify Domain Eligibility Not…
Once upon a time, in the vast digital landscape, countless businesses and creators were jostling to be seen. Among them was Lola (not her real name), a young entrepreneur who loved gift-giving, eager to get her creations in front of a…
Picture this: a small startup in Nairobi, filled with dreams and unmistakable buzz of innovation. With a catchy name and striking logo, they stand on a the precipice of something big. As they gear up to launch their website, they…