Introduction
A premium domain name is basically a high-quality domain name that is more expensive than normal domain names. Sometimes when searching for a domain name, you will realize that the name you want to register is unavailable for registration and yet it is not also available when you do a WHOIS search. The registry usually reserves certain domain names that they perceive are more valuable and should be priced higher than other domain names.
What makes a domain be considered premium?
There are certain reasons why domain names can be considered premium. However, there are certain characteristics that justify the high price for a domain name. It is important to consider some of these characteristics when making a purchase decision.
Demand
Trending words and phrases can sell for high prices. These domain names are usually very desirable and justify the high price that they demand. Some of these domains include beer.KE. There are also names that contains a word those advertisers are competing for. These include names such as BET.KE
Words that can work as brand names
There are certain domain names that work perfectly as brand names. A good example is ni.ke.
Generic value
Many of the valuable domain names are those domains that have deeply generic names. The value of the domain names increasing due to the high increase in industry- wide appeal. An example is casino.ke
Length
Shorter domain names are usually better than longer domain names. All two letter domain names are usually considered premium as they are used for abbreviations by various companies. While longer domain names can have a high value as well, most good domains usually consist of less words. Examples include ba.ke, bi.ke etc.
How to purchase a premium domain name
KeNIC is running an auction for .ke domain names this November. There are two options for purchasing domain names
Option 1: Buy now option
For the ‘buy now’ option, you can purchase a domain name without having to bid. The price set is inclusive of the registration price. KeNIC will register the domain name on your behalf and give you the Epp code to transfer the domain to a Registrar of your choice.
Option 2: Bid option
For this option, you have to bid for the domain names you are interested in. The domains will be awarded to the highest bidder after the auction period ends. The amount paid is inclusive of the registration price. KeNIC will register the domain name on your behalf and give you the Epp code to transfer the domain to a Registrar of your choice.
Conclusion
Buying a premium domain name is a big investment. It is important to choose carefully whether to buy the domain or not by considering the advantages and disadvantages. Your domain is the foundation as to which your business rests, if you want to succeed, you have to buy the best. Visit https://auction.kenic.or.ke/ to bid for your premium domain name today.
-By Joel Lumumba, Sales Accounts Executive