Value Proposition

 Protecting your Brand Online

In today’s World, corporations are at risk of cyber-attacks posed through cyber-squatting, hacking, domain hijacking and intellectual property theft.

Ideal it has now become for scammers to try and use good brands to divert and drive traffic to their website, thus threatening to substantially devalue your brand customer base with potentially counterfeit and grey market sales.

Kenya Network Information Centre; (KeNIC) a not-for profit organization charged with the management and administration of the .KE domain, is at the forefront of ensuring corporates protect themselves from fraudsters and hijackers thus fully maximizing their brand's potential.

With the little formal policy to protect brands from the risk and costs of image, identity and reputation theft, KeNIC has taken the initiative to raise awareness on importance of brand protection and enable corporates such as to secure their brands online through registration of .KE domain names.

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Uniquely Kenyan

Domain Names are a unique identity on the Internet, however, a .KE domain name, unlike other generic domain names like .com, provides an identity that is a distinct association to Kenya.

Therefore the .KE name space has the added advantage of providing not only a globally recognized Internet Identity, but also an association to one's country.

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Accessibility

To enhance business competitiveness it is imperative to have an online presence; somewhere where customers can easily access your products and services, and hopefully promote E-commerce.

As the custodian of the .KE domain in Kenya, KeNIC is making the online access of businesses possible through registration of your .KE domain.

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 Security

Today, many small, medium and large sized companies are taking the step to secure their online presence. This is because of the imposing risk of domain hacking and theft of intellectual property rights.

As the official custodian of the .ke domain name in Kenya, KeNIC is encouraging Businesses to protect their brands from cyber threats and crimes through registration of their .KE brand names.

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Credibility

 The .KE domain name gives a degree of credibility on the Internet and provides better search engine performance.

A .KE domain name will help search engines such as Google in data ranking and search criteria.

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Affordability

.KE domain name reduces promotion and advertising costs since the business name is also the Internet Identity.

It also improves company’s promotion chances and site visibility. Few search engines will accept any sites without their own domain name.

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Frequency of availability

The ease/probability of acquiring the easy to remember .KE name is greater than acquiring any other name space - 80% probability.

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